Modern Keyword Research

Finding the right keyword, either for SEM or SEO, is still the basis for almost any campaign. Neil Patel has a great writeup of how keyword research tools have evolved. Over the decade plus that Addion has been an agency, we've tried a number of off-the-shelf tools (anyone remember The Permutator?) and built a number of proprietary keyword tools (The Beast was the name of one of our first efforts). Regardless of which method you use, remember you can get into...

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