Parent Company of Home Advisor buys Angie’s List

Massive shakeup in the local contractor referral marketplace.  Home Advisor's parent company IAC has just acquired Angie's List.  This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We've been testing the market with Home Advisor, thus far without spectacular results.  But as a combined entity, this could be a much more relevant and important source of leads to local contractors. IAC is buying Angie’s List and will combine it with its own home services lead-gen site,...

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5 Significant SEO Megatrends

Ready for some SEO Megatrends?  These are trending changes in how SEO works in 2017 that would be helpful for your team to master. SEO Content Convergence -- Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage with your content. Data is helping marketers understand consumer intent to create intelligent content that aligns with the customer journey to deliver a successful and memorable experience. Mobile-first development -- Most...

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Facebook testing star reviews

Looks like Facebook isn't content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas we look to turn on for new clients.  They aren't terribly difficult to setup, and can immediately pay dividends in higher clicks, increased CTR, and...

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