I have noticed over the past few years a steady decline in the amount of fresh (and entertaining) content offered by the handful of major networks. Seasons don’t last as long, off-seasons seem to last longer, and re-runs seem to be on repeat mode. Why aren’t our top networks racing to provide more fresh stuff for us to watch? After all, it seems like everyone I know is ravenously waiting for more quality content to stream illegally watch.
Offer Extensions, an extension available when you upgrade to Enhanced Campaigns, allows you to drive foot traffic to your store or local business with limited time promotions, coupons or discounts for users to redeem offline. Local mom and pop shops can use them to entice users into their stores to view new arrivals while larger retailers can use them to offer an in store coupon discount. Targeting mobile users with offers is a smart way to increase your store visitors and the below stats make it a no brainer.
Facebook Home became available April 12th for download right from your Android device. The development team at Facebook announced the upcoming release of their new Android platform titled Facebook Home. Centering your device around people rather than applications, Facebook Home essentially sets Facebook as your Android phone’s interface in hopes of creating an even more virtually connected social environment.
Safety first! See where shortened URLs lead BEFORE you click them! Social-engineering threats are rapidly growing, courtesy of the security vulnerabilities of sites that regularly use abbreviated URLs. Anyone who's read Twitter or Facebook posts is familiar with cryptic URLs such as bitly, tinyurl, and snipurl. Because they're shortened to seemingly random letters, numbers, and characters, you don't know where they're actually taking you. But all too often, we click them anyway.
On March 22nd one of the larger enterprise paid search platforms went public — Marin Software. We’ve had a long relationship with Marin, and it was fantastic seeing them come out of the gate to end a draught of adtech IPOs. The successful IPO for one of paid search’s luminaries can only bring great things for the industry, and proves that innovation is never out of style. Sometimes in the mad hype over social and mobile, it can be easy to forget that a major portion of every online ad dollar still ends up being spent in paid search.
Facebook advertisements are becoming increasingly popular among both small businesses who are trying to increase their audience breach and major corporations who are simply reminding their consumers of their existence. Amongst the many advertisement opportunities Facebook has to offer External Website Ads, Facebook Object Ads, and Sponsored Stories seem to be the most sought after, but which of these options proves to be the most effective in terms of consumer response?
Every click from a Pay-per-Click search ad costs you money. Now that click may only cost $0.05 but over time those nickels can add up…if you are not getting the most value from those clicks once they arrive at your site. Strive to make your site as convertible as possible.