It seems that we have all survived Black Friday and Cyber Monday, for the most part. (I did notice a large amount of “I’m sorry our site crashed” emails on Tuesday.) But now that the holiday shopping season is fully underway, I wanted to share some tips on how to keep your paid search campaigns running at optimal performance.
After a couple of months of testing we are excited to announce that Addion has officially graduated from beta. In these past weeks, we’ve learned a lot about what our users and other small businesses want and need in a paid search platform. We received a lot of feedback and the majority of these emails led to direct improvements in Addion, so we really appreciate it!
Reading the excellent Ex Post Facto blog by Tomasz Tunguz, he states the fact that the typical mobile phone user checks their phone 110 times per day. That's an astounding figure, no matter how accurate you believe it might be. But the fact is it represents a complete upheaval of your business, no matter who you are and where your customers can be found.
Google just announced that they will now include expected performance (CTR) of your ad extensions and formats in the calculation of Ad Rank. Previously Google would calculate Ad Rank from your Max CPC and Quality Scores.
Google recently released their latest major SEO algorithm update: Hummingbird. This one was designed to improve on how Google returns organic results for "conversational" queries. This makes a ton of sense since so much Google search traffic is driven by mobile (where the Android OS has offered voice searches for some time ... which is of course the ultimate of "conversational"). Updates come and go with Google (remember Panda anyone?) and as such this isn't much different or special.