Mobile Equals Marketing Success
The main goal of advertising is to reach your customers. Today, mobile is increasingly where your customers are. It used to be that mobile was an experimental channel, an afterthought when you were planning out your banner and search campaigns. No more!
For the last few years, mobile has been a significant portion of our overall search strategy for clients. Even when clients do not have mobile-responsive websites, we still have to explicitly identify how to deal with mobile traffic. Because that’s exactly how your customers are finding you today. You can opt out of that traffic, but smart marketers understand at what cost not having a real mobile awareness has.
Some facts to get you in the mobile mood:
- Almost 70% of all searches for a product began on a mobile device
- 81% of people will use their mobile phone while watching TV
- 57% of smartphone users are using it at the same time they are on another screen (TV, computer, etc.)
- 80% of customers use their mobile phone to research while in a store
Mobile is now one of the most important ways to reach your buying customers, both during the research phase and while they are in the middle of the purchase cycle. Mobile is no longer a second class citizen.
Addion’s platform is designed to support mobile from the ground up. Campaign performance is broken out by device type (mobile, tablet, computer). And our bid rules allow you to set a “boost” for mobile, allowing you to opt entirely out of mobile traffic, or identify a completely different Cost Per Acquisition target. In our experience, this feature allows advertisers who historically see lower revenue per customer from mobile traffic still manage that channel cost-effectively.
Our web development capability is also built around mobile and responsive web design. Fact: mobile-ready websites will outperform a non-mobile website across all channels. Fact: mobile-ready websites will improve your SEO ranking naturally, because you are giving Google what it wants to see most (an appropriate experience for that important traffic source). And fact: mobile click-to-call actions will yield a 90% lower Cost Per Action than traditional web forms.
For Addion, mobile is designed to be a key part of your overall online capabilities. Another way that the Addion approach is both simple and smart.