I ran across a post that could immediately help you. One clear takeaway is to write your headlines to any blog piece in a formula designed to increase clickthroughs which will then improve your rankings and traffic.
- – find your bottom 10% blog posts in terms of Click Through Rate (CTR)
- – Rewrite your blog titles using this formula: NUMBER + EMOTIONAL HOOK + CONTENT TYPE + SUBJECT
- – test (with Facebook) and see if you can find a golden formula that increases engagement there
- – then retitle your old poor blog post and see if you can breath new life into it
You can follow a similar formula when titling NEW blog posts and articles. So even if you don’t do the retroactive analysis to find poor performing content, its probably helpful to keep the formula in mind when writing NEW content.