One Formula to learn when creating blog content

I ran across a post that could immediately help you. One clear takeaway is to write your headlines to any blog piece in a formula designed to increase clickthroughs which will then improve your rankings and traffic. Here's the full article. Key takeaways: - find your bottom 10% blog posts in terms of Click Through Rate (CTR) - Rewrite your blog titles using this formula: NUMBER + EMOTIONAL HOOK + CONTENT TYPE + SUBJECT - test (with Facebook) and see...

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What Is A Social Media Calendar?

Our friends at Hootsuite have build out an excellent draft of the importance of having a calendar around your social media messaging. Whether you use Hootsuite, Buffer, or other tools, we strongly recommend using a social media calendar for both scheduling and planning your social media for maximum effectiveness.   What is a social media content calendar? A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media...

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Modern Keyword Research

Finding the right keyword, either for SEM or SEO, is still the basis for almost any campaign. Neil Patel has a great writeup of how keyword research tools have evolved. Over the decade plus that Addion has been an agency, we've tried a number of off-the-shelf tools (anyone remember The Permutator?) and built a number of proprietary keyword tools (The Beast was the name of one of our first efforts). Regardless of which method you use, remember you can get into...

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The Perfect Homepage

Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until you understand what your visitors are looking for, and more importantly what common questions they will have, you can't begin to optimize your homepage to...

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The Idiots Guide to Online Marketing

One of the most common questions I get from small business owners is "how does online marketing work"?  They don't even know enough to ask about SEO, or Paid Search, or whatever tactic. They are still stuck on the core essentials of how the strategy works. And one of the best sources that I refer people to is Neil Patel who always can bring things down to their most concrete core.  Neil has a wonderful guide to the basics of...

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