Facebook testing star reviews

Looks like Facebook isn't content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas we look to turn on for new clients.  They aren't terribly difficult to setup, and can immediately pay dividends in higher clicks, increased CTR, and...

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The Perfect Homepage

Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until you understand what your visitors are looking for, and more importantly what common questions they will have, you can't begin to optimize your homepage to...

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