Scuttlebutt – Google To Acquire Snapchat?

We keep hearing that Google floated an offer of at least $30 billion to buy Snap in early 2016. Three people, including people inside and close to the company, separately confirmed they had heard the chatter and price tag, with one calling it an "open secret" among Snap's upper ranks and certain tech industry circles. The current market value for Snapchat is around $15b, making Google's offer look especially generous; but the value did rise to this area after the...

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Facebook testing star reviews

Looks like Facebook isn't content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas we look to turn on for new clients.  They aren't terribly difficult to setup, and can immediately pay dividends in higher clicks, increased CTR, and...

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