Scuttlebutt – Google To Acquire Snapchat?

We keep hearing that Google floated an offer of at least $30 billion to buy Snap in early 2016. Three people, including people inside and close to the company, separately confirmed they had heard the chatter and price tag, with one calling it an "open secret" among Snap's upper ranks and certain tech industry circles. The current market value for Snapchat is around $15b, making Google's offer look especially generous; but the value did rise to this area after the...

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Facebook testing star reviews

Looks like Facebook isn't content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas we look to turn on for new clients.  They aren't terribly difficult to setup, and can immediately pay dividends in higher clicks, increased CTR, and...

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One Formula to learn when creating blog content

I ran across a post that could immediately help you. One clear takeaway is to write your headlines to any blog piece in a formula designed to increase clickthroughs which will then improve your rankings and traffic. Here's the full article. Key takeaways: - find your bottom 10% blog posts in terms of Click Through Rate (CTR) - Rewrite your blog titles using this formula: NUMBER + EMOTIONAL HOOK + CONTENT TYPE + SUBJECT - test (with Facebook) and see...

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What Is A Social Media Calendar?

Our friends at Hootsuite have build out an excellent draft of the importance of having a calendar around your social media messaging. Whether you use Hootsuite, Buffer, or other tools, we strongly recommend using a social media calendar for both scheduling and planning your social media for maximum effectiveness.   What is a social media content calendar? A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media...

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