What is the Single Most Effective Marketing Tool?

Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time.  This is because these are prospects that have already raised their hand and asked for more information from you.  Also they are familiar with your brand, so are significantly more likely to convert from prospects into quality customers. The use of mass emails to your customer base...

Read More

One Formula to learn when creating blog content

I ran across a post that could immediately help you. One clear takeaway is to write your headlines to any blog piece in a formula designed to increase clickthroughs which will then improve your rankings and traffic. Here's the full article. Key takeaways: - find your bottom 10% blog posts in terms of Click Through Rate (CTR) - Rewrite your blog titles using this formula: NUMBER + EMOTIONAL HOOK + CONTENT TYPE + SUBJECT - test (with Facebook) and see...

Read More

What Is A Social Media Calendar?

Our friends at Hootsuite have build out an excellent draft of the importance of having a calendar around your social media messaging. Whether you use Hootsuite, Buffer, or other tools, we strongly recommend using a social media calendar for both scheduling and planning your social media for maximum effectiveness.   What is a social media content calendar? A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media...

Read More

Modern Keyword Research

Finding the right keyword, either for SEM or SEO, is still the basis for almost any campaign. Neil Patel has a great writeup of how keyword research tools have evolved. Over the decade plus that Addion has been an agency, we've tried a number of off-the-shelf tools (anyone remember The Permutator?) and built a number of proprietary keyword tools (The Beast was the name of one of our first efforts). Regardless of which method you use, remember you can get into...

Read More