One of the most common questions I get from small business owners is “how does online marketing work”? They don’t even know enough to ask about SEO, or Paid Search, or whatever tactic. They are still stuck on the core essentials of how the strategy works.
And one of the best sources that I refer people to is Neil Patel who always can bring things down to their most concrete core. Neil has a wonderful guide to the basics of online marketing that you might want to check out if you are also not even sure what questions to ask.