Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until you understand what your visitors are looking for, and more importantly what common questions they will have, you can’t begin to optimize your homepage to best position your company for success.
Here’s an excellent infographic on the topic: