Archive for May 2017
Parent Company of Home Advisor buys Angie’s List
Massive shakeup in the local contractor referral marketplace. Home Advisor’s parent company IAC has just acquired Angie’s List. This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We’ve been testing the market with Home Advisor, thus far without spectacular results. But as a combined entity, this could be a much more…
Read More5 Significant SEO Megatrends
Ready for some SEO Megatrends? These are trending changes in how SEO works in 2017 that would be helpful for your team to master. SEO Content Convergence — Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage with your content. Data is helping…
Read MoreFacebook testing star reviews
Looks like Facebook isn’t content to let Google and Yelp own the local review marketplace. They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate. Indeed, ad extensions is one of the first areas…
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