Parent Company of Home Advisor buys Angie’s List
Massive shakeup in the local contractor referral marketplace. Home Advisor's parent company IAC has just acquired Angie's List. This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We've been testing the market with Home Advisor, thus far without spectacular results. But as a combined entity, this could be a much more relevant and important source of leads to local contractors. IAC is buying Angie’s List and will combine it with its own home services lead-gen site,...
