Scuttlebutt – Google To Acquire Snapchat?

We keep hearing that Google floated an offer of at least $30 billion to buy Snap in early 2016. Three people, including people inside and close to the company, separately confirmed they had heard the chatter and price tag, with one calling it an "open secret" among Snap's upper ranks and certain tech industry circles. The current market value for Snapchat is around $15b, making Google's offer look especially generous; but the value did rise to this area after the...

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What is the Single Most Effective Marketing Tool?

Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time.  This is because these are prospects that have already raised their hand and asked for more information from you.  Also they are familiar with your brand, so are significantly more likely to convert from prospects into quality customers. The use of mass emails to your customer base...

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