Archive for January 2020

Third in the series….. Great compelling examples where word of mouth rule all other channels. Example Number 3 – Magic Selfies Every Penn & Teller show ends the same way. The magicians dash up the center aisle of the theatre and wait in the foyer to greet their fans. They take selfies, shake hands, and…

Second in our little series of great examples of word of mouth marketing, even in a digital age. Example Number 2 – Burger Cards Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free. The financial…

Even in a digital age, not everything can be counted and tracked in a series of bits and bytes.  Fact is, old fashioned Word Of Mouth can still be the most effective and profitable marketing strategy your business has. Example No. 1 – Doubletree Hotels On check-in at any Hilton Doubletree hotel, every single guest…