5 Sciences Behind Conversion Rates

The Five Weird Sciences Behind Conversion Rates Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know? This article will give you the science and psychology of why your landing is engaging to visitors, or, why you might be getting traffic - but no conversions, to guide you through the best practices of landing page optimization. I’ll take a look at 5 principles of landing page design that can mean...

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Scuttlebutt – Google To Acquire Snapchat?

We keep hearing that Google floated an offer of at least $30 billion to buy Snap in early 2016. Three people, including people inside and close to the company, separately confirmed they had heard the chatter and price tag, with one calling it an "open secret" among Snap's upper ranks and certain tech industry circles. The current market value for Snapchat is around $15b, making Google's offer look especially generous; but the value did rise to this area after the...

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What is the Single Most Effective Marketing Tool?

Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time.  This is because these are prospects that have already raised their hand and asked for more information from you.  Also they are familiar with your brand, so are significantly more likely to convert from prospects into quality customers. The use of mass emails to your customer base...

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Parent Company of Home Advisor buys Angie’s List

Massive shakeup in the local contractor referral marketplace.  Home Advisor's parent company IAC has just acquired Angie's List.  This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We've been testing the market with Home Advisor, thus far without spectacular results.  But as a combined entity, this could be a much more relevant and important source of leads to local contractors. IAC is buying Angie’s List and will combine it with its own home services lead-gen site,...

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5 Significant SEO Megatrends

Ready for some SEO Megatrends?  These are trending changes in how SEO works in 2017 that would be helpful for your team to master. SEO Content Convergence -- Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage with your content. Data is helping marketers understand consumer intent to create intelligent content that aligns with the customer journey to deliver a successful and memorable experience. Mobile-first development -- Most...

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Facebook testing star reviews

Looks like Facebook isn't content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas we look to turn on for new clients.  They aren't terribly difficult to setup, and can immediately pay dividends in higher clicks, increased CTR, and...

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One Formula to learn when creating blog content

I ran across a post that could immediately help you. One clear takeaway is to write your headlines to any blog piece in a formula designed to increase clickthroughs which will then improve your rankings and traffic. Here's the full article. Key takeaways: - find your bottom 10% blog posts in terms of Click Through Rate (CTR) - Rewrite your blog titles using this formula: NUMBER + EMOTIONAL HOOK + CONTENT TYPE + SUBJECT - test (with Facebook) and see...

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What Is A Social Media Calendar?

Our friends at Hootsuite have build out an excellent draft of the importance of having a calendar around your social media messaging. Whether you use Hootsuite, Buffer, or other tools, we strongly recommend using a social media calendar for both scheduling and planning your social media for maximum effectiveness.   What is a social media content calendar? A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media...

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Modern Keyword Research

Finding the right keyword, either for SEM or SEO, is still the basis for almost any campaign. Neil Patel has a great writeup of how keyword research tools have evolved. Over the decade plus that Addion has been an agency, we've tried a number of off-the-shelf tools (anyone remember The Permutator?) and built a number of proprietary keyword tools (The Beast was the name of one of our first efforts). Regardless of which method you use, remember you can get into...

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The Perfect Homepage

Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until you understand what your visitors are looking for, and more importantly what common questions they will have, you can't begin to optimize your homepage to...

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