Take Aways

Read this on LinkedIn Get ready for a whole new Google Shopping experience! Google’s using the power of AI to totally revamp how we shop online, and it’s bringing big changes for both shoppers and the brands they love. What’s in it for you, Shoppers? Your Own Personal Shopper (Kind Of): Google Shopping now uses AI…

Insights from Ted Huffman, President of Addion, startup advisor, CMO and former Director of Technology at the first paid search engine GoTo.com As a small business owner in Seattle, you’re likely aware of how competitive the local market can be. Whether you’re running a cozy coffee shop in Capitol Hill, a boutique in Ballard, or…

Are you struggling to attract and retain customers online? Do you want to know how to use different marketing strategies to boost your online presence and sales? If so, you need to understand the difference between push and pull marketing, and how they can work together to achieve your goals. In this post, we will…

Google Analytics is a free website analytics tool that digital marketers and business owners use to measure how users interact with their websites. Google Analytics helps you monitor traffic to your site, keep track of user behavior on your site, and understand why people visit your site—and where they leave. The two primary versions of…

This is a ripper of a silicon valley tale.  Never think that there isn’t a newer way to skin a cat in the online marketing game.  In this case, maybe a $100 investment in some “ego” advertising results in both key influencer awareness, amazing PR reach, and ultimately millions in funding. Tadabase is a no-code startup…

Third in the series….. Great compelling examples where word of mouth rule all other channels. Example Number 3 – Magic Selfies Every Penn & Teller show ends the same way. The magicians dash up the center aisle of the theatre and wait in the foyer to greet their fans. They take selfies, shake hands, and…

Second in our little series of great examples of word of mouth marketing, even in a digital age. Example Number 2 – Burger Cards Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free. The financial…

Even in a digital age, not everything can be counted and tracked in a series of bits and bytes.  Fact is, old fashioned Word Of Mouth can still be the most effective and profitable marketing strategy your business has. Example No. 1 – Doubletree Hotels On check-in at any Hilton Doubletree hotel, every single guest…