Take Aways

Learn more here: https://ignitevisibility.com/difference-seo-sem/ SEO vs SEM: Learn the difference between the two in this video. SEO stands for search engine optimization and SEM stands for search engine marketing. The difference between the two, is that SEM includes paid search management and search engine optimization. Search engine optimization is only getting ranked organically in Google.…

Traditional advertising broadcasts a message to the world at large. But search engine marketing targets a very specific group of people – those actively looking for your products and services. In this video, you’ll learn: – what SEM is – how it works – why it works so well.

Learn the basics of Search Engine Marketing (SEM) from Swim Creative’s Digital Strategist, Amber Ooley.

Here is an extensive step by step tutorial on Google Adwords (or Google Ads) — designed for beginners and updated for 2019 latest changes.

Here is an excellent crash course in SEO.  Get ramped up FAST on what your website needs for Search Engine Optimization.

The nifty team at Duct Tape Marketing has made a nice basic explanation of the basics of lead generation.  Lead generation is the core of any B2B marketing strategy, and our team here at Addion are absolutely world-class lead generation experts. From Duct Tape Marketing Marketing is a broad term that encompasses a number of channels and…

Great post from Neil Patel (once again) outlining the key ways to succeed in SEO with the new Google algorithm in mind.  Useful stuff! From Neil Patel: Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit…