Take Aways
A Crash Course in SEO
Here is an excellent crash course in SEO. Get ramped up FAST on what your website needs for Search Engine Optimization.
Read MoreB2B Lead Generation Basics
The nifty team at Duct Tape Marketing has made a nice basic explanation of the basics of lead generation. Lead generation is the core of any B2B marketing strategy, and our team here at Addion are absolutely world-class lead generation experts. From Duct Tape Marketing Marketing is a broad term that encompasses a number of channels and…
Read MoreThe latest Google algorithm changes
Great post from Neil Patel (once again) outlining the key ways to succeed in SEO with the new Google algorithm in mind. Useful stuff! From Neil Patel: Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit…
Read More5 Sciences Behind Conversion Rates
The Five Weird Sciences Behind Conversion Rates Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know? This article will give you the science and psychology of why your landing is engaging to visitors, or, why you might be getting traffic – but no conversions,…
Read MoreWhat is the Single Most Effective Marketing Tool?
Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time. This is because these are prospects that have already raised their hand and asked for more information from you. Also they are…
Read MoreParent Company of Home Advisor buys Angie’s List
Massive shakeup in the local contractor referral marketplace. Home Advisor’s parent company IAC has just acquired Angie’s List. This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We’ve been testing the market with Home Advisor, thus far without spectacular results. But as a combined entity, this could be a much more…
Read More5 Significant SEO Megatrends
Ready for some SEO Megatrends? These are trending changes in how SEO works in 2017 that would be helpful for your team to master. SEO Content Convergence — Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage with your content. Data is helping…
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