Take Aways
What is the Single Most Effective Marketing Tool?
Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time. This is because these are prospects that have already raised their hand and asked for more information from you. Also they are…
Read MoreParent Company of Home Advisor buys Angie’s List
Massive shakeup in the local contractor referral marketplace. Home Advisor’s parent company IAC has just acquired Angie’s List. This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We’ve been testing the market with Home Advisor, thus far without spectacular results. But as a combined entity, this could be a much more…
Read More5 Significant SEO Megatrends
Ready for some SEO Megatrends? These are trending changes in how SEO works in 2017 that would be helpful for your team to master. SEO Content Convergence — Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage with your content. Data is helping…
Read MoreModern Keyword Research
Finding the right keyword, either for SEM or SEO, is still the basis for almost any campaign. Neil Patel has a great writeup of how keyword research tools have evolved. Over the decade plus that Addion has been an agency, we’ve tried a number of off-the-shelf tools (anyone remember The Permutator?) and built a number of…
Read MoreThe Perfect Homepage
Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until…
Read MoreLocal SEO Mojo!
Time to work on your local SEO Mojo – courtesy of Moz Blog and @greggifford These tips are nice and basic, for those of you who are just starting out on the Local SEO optimization hunt. The work can be frustrating, but it follows along with typical SEO recommendations: content is crucial, pick your (local)…
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