Take Aways
Scuttlebutt – Google To Acquire Snapchat?
We keep hearing that Google floated an offer of at least $30 billion to buy Snap in early 2016. Three people, including people inside and close to the company, separately confirmed they had heard the chatter and price tag, with one calling it an “open secret” among Snap’s upper ranks and certain tech industry circles.…
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What is the Single Most Effective Marketing Tool?
Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time. This is because these are prospects that have already raised their hand and asked for more information from you. Also they are…
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Parent Company of Home Advisor buys Angie’s List
Massive shakeup in the local contractor referral marketplace. Home Advisor’s parent company IAC has just acquired Angie’s List. This effectively will become a single publicly-traded lead generation powerhouse for local marketplaces. We’ve been testing the market with Home Advisor, thus far without spectacular results. But as a combined entity, this could be a much more…
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5 Significant SEO Megatrends
Ready for some SEO Megatrends? These are trending changes in how SEO works in 2017 that would be helpful for your team to master. SEO Content Convergence — Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to guarantee that people will find and engage with your content. Data is helping…
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Facebook testing star reviews
Looks like Facebook isn’t content to let Google and Yelp own the local review marketplace. They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate. Indeed, ad extensions is one of the first areas…
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One Formula to learn when creating blog content
I ran across a post that could immediately help you. One clear takeaway is to write your headlines to any blog piece in a formula designed to increase clickthroughs which will then improve your rankings and traffic. Here’s the full article. Key takeaways: – find your bottom 10% blog posts in terms of Click Through…
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What Is A Social Media Calendar?
Our friends at Hootsuite have build out an excellent draft of the importance of having a calendar around your social media messaging. Whether you use Hootsuite, Buffer, or other tools, we strongly recommend using a social media calendar for both scheduling and planning your social media for maximum effectiveness. What is a social media…
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Modern Keyword Research
Finding the right keyword, either for SEM or SEO, is still the basis for almost any campaign. Neil Patel has a great writeup of how keyword research tools have evolved. Over the decade plus that Addion has been an agency, we’ve tried a number of off-the-shelf tools (anyone remember The Permutator?) and built a number of…
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The Perfect Homepage
Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until…
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Local SEO Mojo!
Time to work on your local SEO Mojo – courtesy of Moz Blog and @greggifford These tips are nice and basic, for those of you who are just starting out on the Local SEO optimization hunt. The work can be frustrating, but it follows along with typical SEO recommendations: content is crucial, pick your (local)…
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