Increasing Sales

How To Increase Your Sales

Increasing Sales from your website is a suprisingly complex relationship between website conversion rate, cost-effective and qualified traffic, and being able to optimize both appropriately. Anyone who has done any level of online marketing has encountered media channels that promise thousands of clicks for a trivial budget. And they likely have learned the error of assuming all traffic is created equal.

All traffic is not created equal. The most important traffic is that which converts. Period.

Addion has well over two decades of experience at rigorously analyzing the traffic your website receives, determining what traffic leads to sales, and optimizing both to reduce wasted traffic and increase profitable traffic.

Optimization cuts both ways - to reduce the bad traffic, and to increase the good traffic. Everything starts with rigorous tracking, of course. But that's where our experience starts to pay off. Addion has the tools and experience on how to grow sales by tweaking and massaging keywords, by narrowing targeting parameters, and by maximizing what works.

Experts At Increasing Your Sales

We have had decades of experience to quickly triage problem accounts and take immediate steps to increase your sales. In fact, typically we expect to increase your sales by 20% within the first month.

At Addion, we have turned around performance and wasted search engine spend hundreds of times, from the small mom-and-pop business to multinational major companies. Each has their own challenge, and each success gives us more tools in our tool belt.

For us, improving your key metrics are central to our mission, not an afterthought.

Match Type Structuring

Campaign Budget Optimizations

Dayparting & Geo Targeting

We analyze traffic and conversion rates/lead quality by multiple factors including time of day, day of week, and geography. This allows us to dial up or down the traffic at less effective times of day or days of week.

It also allows us to refine geo-targeting markets by either adding geo-modified keyword variations, or restricting click sources.

It's not about volume of traffic, it is about quality of traffic.

Interest & Site Tailoring

In many newer media channels online we have the ability to target ads by affinity and interest groups. This allows us to target followers of your competition, or people who most directly match the attributes of your most valuable customers.

We also are experts at optimizing conversion effectiveness by site and placement, so we can dial back traffic from less qualified and appropriate websites. This combined with aggressive ad testing can often turn around campaigns by increasing highly-converting traffic.

Lookalike Audience Creation

One of the newer techniques is to analyze and segment your existing customer base to identify most valuable customers. Armed with this information, we are able to work with the media channels so they can build an audience of traffic that matches the characteristics of your ideal customers.

This "lookalike audience" then forms a core prospecting source where we are able to individually target them with messages most likely to appeal.