Reduce Wasted Media Spend
Wasted marketing spend is inevitable. No matter how brilliant your product is, how mind-blowingly creative your ad is, how irresistable your website … a significant portion of traffic you get is completely wasted. The key to reducing this is to exhaustively track every click and interaction, and to them model your traffic to reduce waste.
Search engines give you a variety of tools to shape your traffic, from keyword matchtype testing to testing campaign and adgroup structures so volume isn’t wasted on unprofitable (but not terrible) keywords. You can also modify flow of traffic by geography (down to zipcode and even street blocks) and by time (dayparting, weekparting, and more).
Social media allows you a different set of levers to modify interest and affinity settings. Banner campaigns can be tested by placement type of site.
And most modern online channels now allow you to build lookalike audiences based on previous valuable customers.
Experts At Reducing Wasted Media
We have had decades of experience to quickly triage problem accounts and reducing waste without impacting leads or sales. In fact, typically we expect to reduce your spend by 20% right out of the gate.
At Addion, we have turned around performance and wasted search engine spend hundreds of times, from the small mom-and-pop business to multinational major companies. Each has their own challenge, and each success gives us more tools in our tool belt.
match type structuring
Search Engines give you a variety of tools and techniques to narrow down the traffic you receive from keywords. We are experts at testing and evaluating the impact from these techniques to get to the heart of wasted clicks.
campaign budget optimization
Because we have grown dozens of accounts significantly, we can recognize the key points in traffic growth when an account will benefit from comprehensive restructuring to free up budgets that may be getting swallowed by larger-volume keywords.
daypart & geo targeting
We analyze traffic and conversion rates/lead quality by multiple factors including time of day, day of week, and geography. This allows us to dial up or down the traffic at less effective times of day or days of week.
interest tailoring
In many newer media channels online we have the ability to target ads by affinity and interest groups . This allows us to target followers of your competition, or people who most directly match the attributes of your most valuable customers .