Reduce Wasted Spend

Search Engines give you a variety of tools and techniques to narrow down the traffic you receive from keywords.  We are experts at testing and evaluating the impact from these techniques to get to the heart of wasted clicks.

Because we have grown dozens of accounts significantly, we can recognize the key points in traffic growth when an account will benefit from comprehensive restructuring to free up budgets that may be getting swallowed by larger-volume keywords.

This often is the key to expanding profitability and reducing wasted spend.

We analyze traffic and conversion rates/lead quality by multiple factors including time of day, day of week, and geography.  This allows us to dial up or down the traffic at less effective times of day or days of week.

It also allows us to refine geo-targeting markets by either adding geo-modified keyword variations, or restricting click sources.

It's not about volume of traffic, it is about quality of traffic.

In many newer media channels online we have the ability to target ads by affinity and interest groups.  This allows us to target followers of your competition, or people who most directly match the attributes of your most valuable customers.

We also are experts at optimizing conversion effectiveness by site and placement, so we can dial back traffic from less qualified and appropriate websites.  This combined with aggressive ad testing can often turn around campaigns by reducing low-quality clicks.

One of the newer techniques is to analyze and segment your existing customer base to identify most valuable customers.  Armed with this information, we are able to work with the media channels so they can build an audience of traffic that matches the characteristics of your ideal customers.

This "lookalike audience" then forms a core prospecting source where we are able to individually target them with messages most likely to appeal.