Search Engine Marketing

The Search Experts

Addion was founded by the people who helped create this industry: senior GoTo/Overture executives (GoTo was the first pay-per-click search engine), and we have served hundreds of clients, managing millions in targeted ad spend, for the past 20+ years. Our account team has managed millions of keywords profitably, and has direct experience making broken campaigns work again.


We understand that managing SEM campaigns is both art and science.


We are experts at selecting keywords and crafting ad copy that filters out window shoppers and brings in buyers. By incorporating business economics and site metrics in setting bids and measuring performance, we are able to optimize campaigns that quickly exceed your objectives. We use insider techniques and sophisticated proprietary technologies that maximize the number of qualified leads and customers at an affordable cost, yielding higher ROI.

So what does that all mean? It means we are going to make paid search work for you!

Rigorous Analytics

Analytics underpin every decision we make to maximize revenue and minimize cost per acquisition. We are search engine data junkies. Just a few of the key decision metrics we review on a daily basis:

Programmatic bidding across hundreds of thousands of keywords in real time.

Analyzed against profitability by time period – short term, medium term & long term

Maximize most profitable keywords into new matchtypes to drive additional volume

ROAS is regularly optimized at all levels – Campaign, Ad and Keyword optimization

Bids adjusted intraday automatically, with frequent small account triage by Account Manager

We think this approach brings together the best of technology and smart experienced people. Together, they help make Addion absolutely world-class in paid search management.

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