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About Us
About Us Home of No – Risk Search Marketing. The Addion Difference can be summarized in one goal – Results. Everything we do, every campaign we launch, every change we recommend is made to drive measurable and quantifiable results to your bottom line. We are a pure Direct Response agency, where we put our money…
Read MoreCase Studies
Case Studies & Client Experience Select Client Experience Snack Sized Case Studies Landing Page Design and Build for Large University: Created landing pages that improved PPC conversion rates by 700%. Website Design & Build for Global Medical Device Company: Developed completely new websites for three product lines. Together with a comprehensive marketing program (online and…
Read MoreHow a Google Ad Got an Investor’s Attention
This is a ripper of a silicon valley tale. Never think that there isn’t a newer way to skin a cat in the online marketing game. In this case, maybe a $100 investment in some “ego” advertising results in both key influencer awareness, amazing PR reach, and ultimately millions in funding. Tadabase is a no-code startup…
Read MoreWord Of Mouth Secrets Part 3
Third in the series….. Great compelling examples where word of mouth rule all other channels. Example Number 3 – Magic Selfies Every Penn & Teller show ends the same way. The magicians dash up the center aisle of the theatre and wait in the foyer to greet their fans. They take selfies, shake hands, and…
Read MoreWord Of Mouth Secrets Part 2
Second in our little series of great examples of word of mouth marketing, even in a digital age. Example Number 2 – Burger Cards Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free. The financial…
Read MoreWord Of Mouth Secrets Part 1
Even in a digital age, not everything can be counted and tracked in a series of bits and bytes. Fact is, old fashioned Word Of Mouth can still be the most effective and profitable marketing strategy your business has. Example No. 1 – Doubletree Hotels On check-in at any Hilton Doubletree hotel, every single guest…
Read MoreIncreasing Sales
Increasing Sales How To Increase Your Sales Increasing Sales from your website is a suprisingly complex relationship between website conversion rate, cost-effective and qualified traffic, and being able to optimize both appropriately. Anyone who has done any level of online marketing has encountered media channels that promise thousands of clicks for a trivial budget. And…
Read MoreReduce Wasted Spend
Reduce Wasted Spend Reducing Wasted Spend Wasted marketing spend is inevitable. No matter how brilliant your product is, how mind-blowingly creative your ad is, how irresistable your website … a significant portion of traffic you get is completely wasted. The key to reducing this is to exhaustively track every click and interaction, and to them…
Read MoreLower Cost Per Lead
Lower Cost Per Lead Lower Cost Per Lead There are only a few key leverage points you have in reducing your Cost Per Lead. Either you can focus on more targeted traffic, and reduce wasted spend. Or you can improve the effective quality of your leads by instituting quality scoring, scrubbing, and real-time qualifications to…
Read MoreOnline Marketing Solutions
Online Marketing Solutions Search Engine Marketing Addion are the world-class experts in search and social marketing. We have spent over 20 years managing both large and small accounts. Every keyword, every ad variation, managed against profitability objectives. Ultimately, we measure ourselves every month against the only metrics that really matter – your revenue and profitability.…
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