5 Sciences Behind Conversion Rates

By dev@new.addion.com | October 11, 2017

The Five Weird Sciences Behind Conversion Rates Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know? This article will give you the science and psychology of why your landing is engaging to visitors, or, why you might be getting traffic – but no conversions,…

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Facebook testing star reviews

By dev@new.addion.com | May 1, 2017

Looks like Facebook isn’t content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas…

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The Perfect Homepage

By dev@new.addion.com | July 9, 2016

Another common question that we get is what do I need to do to improve my homepage. Fact is, 90% of people asking this have never stopped to think about WHAT their visitors are looking for. They are too busy thinking about HOW to persuade them, or HOW to position their company best. But until…

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