Posts Tagged ‘google’
What Makes Performance Marketing Different from Traditional Advertising?
By Ted Huffman, Founder of Addion.com – startup advisor, CMO and former Director of Technology at the first paid search engine with multiple patents for paid search. In the ever-evolving landscape of advertising, understanding the nuances between performance marketing and traditional advertising is crucial for businesses aiming to maximize their return on investment (ROI). Having…
Read MoreHyper-Personalization at Scale: AI-Powered Performance Marketing in 2025
By Ted Huffman, President of Addion, startup advisor, CMO and former Director of Technology at the first paid search engine GoTo.com After spending 15 years in the trenches of digital marketing, I’ve seen my fair share of “revolutionary” technologies come and go. But what’s coming in 2025 is different. We’re on the cusp of a…
Read MoreWhat is Paid Search Advertising in 2024? A Guide From An Expert
Insights from Ted Huffman, President of Addion, startup advisor, CMO and former Director of Technology at GoTo.com 25 years ago I lead the team that built the very first paid search engine. Nobody has a longer history in paid search than myself and the other experts at Addion. I’ve been running agencies and managing millions…
Read MoreScuttlebutt – Google To Acquire Snapchat?
We keep hearing that Google floated an offer of at least $30 billion to buy Snap in early 2016. Three people, including people inside and close to the company, separately confirmed they had heard the chatter and price tag, with one calling it an “open secret” among Snap’s upper ranks and certain tech industry circles.…
Read MoreFacebook testing star reviews
Looks like Facebook isn’t content to let Google and Yelp own the local review marketplace. They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate. Indeed, ad extensions is one of the first areas…
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