What is the Single Most Effective Marketing Tool?

Building an effective email list is probably the single most effective tool that a business owner has to both increase their customer base and lower their cost per acquisition at the same time.  This is because these are prospects that have already raised their hand and asked for more information from you.  Also they are…

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Facebook testing star reviews

Looks like Facebook isn’t content to let Google and Yelp own the local review marketplace.  They are testing starred reviews that will pit them head to head for local search. Numerous studies have shown that having starred reviews or other ad extensions increase click through rate.  Indeed, ad extensions is one of the first areas…

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The Idiots Guide to Online Marketing

One of the most common questions I get from small business owners is “how does online marketing work”?  They don’t even know enough to ask about SEO, or Paid Search, or whatever tactic. They are still stuck on the core essentials of how the strategy works. And one of the best sources that I refer…

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