
Rebecca McDonald
Account Director
Rebecca McDonald
Account Director
Rebecca has worked with Addion for over eight years, and manages several strategic service lines. Rebecca has consulted on digital strategy for Mt St. Mary’s University, Los Angeles, Online (formerly Mount St. Mary’s College Online & Portmont College). There she created and executed digital online media plan for the launch of their online AA & BA programs. She directed Digital Media included paid search, Social Media, and Display advertising.
At Addion, Rebecca was Agency Account Manager for Ashworth University, formerly Ashworth College on Paid Search, SEO, and Display advertising initiatives. She was responsible for annual budgets north of $6 million. She also managed advertising across a variety of degree programs, including AA, BA, MA, and certificate programs. Rebecca has BA in International Relations from Scripps College in Claremont, CA. She has 15 years’ experience in the digital marketing space.