Word Of Mouth Secrets Part 1

Even in a digital age, not everything can be counted and tracked in a series of bits and bytes.  Fact is, old fashioned Word Of Mouth can still be the most effective and profitable marketing strategy your business has.

Example No. 1 – Doubletree Hotels

On check-in at any Hilton Doubletree hotel, every single guest gets given a warm chocolate chip cookie.

75,000 are given out each day. 34% of guests tell their friends. That’s 25,000 stories being told about Doubletree, every single day.

The unit cost of a cookie is $0.20.

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