Word Of Mouth Secrets Part 2
Second in our little series of great examples of word of mouth marketing, even in a digital age.
Example Number 2 – Burger Cards
Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free.
The financial cost to Skip’s is just $2 for every $100 spent.
They’d never spent a single penny on advertising.