Word Of Mouth Secrets Part 2

Second in our little series of great examples of word of mouth marketing, even in a digital age.

Example Number 2 – Burger Cards

Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free.

The financial cost to Skip’s is just $2 for every $100 spent.

They’d never spent a single penny on advertising.

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